# AgentSite vs Scrunch — an honest comparison

A frank look at Scrunch (now a Sitecore company), AgentSite, and where each one is the right fit. Same insight at the top — but different architectural choices below the fold.

By AgentSite · Updated 2026-06-25

## What is Scrunch?

Scrunch was founded in 2023 by Chris Andrew (CEO) and Robert MacCloy (CTO). The company raised $26M, per Crunchbase 2026, from Mayfield, Decibel, Homebrew, GTM Capital, and angel investors including TJ Parker (PillPack), Bryant Chou (Webflow), and Clara Shih (Meta AI). In June 2026, Scrunch was acquired by Sitecore, the enterprise digital experience platform, and now operates as part of the Sitecore product suite. Their site banner reads: _"Scrunch is now a Sitecore company. Learn more."_

The product is split into two halves. Monitoring & Insights polls 8 AI engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Meta AI, Copilot) for brand mentions, share-of-voice, and sentiment, with auto-detected competitor benchmarking. The Agent Experience Platform (AXP) detects AI agents at the customer's CDN edge — Akamai, Cloudflare, or Vercel — and serves them an AI-optimized parallel version of the site without modifying the human experience. Customers include Lenovo, Skims, Crunchbase, and Penn State; their hero claim is _"Trusted by over 500 companies and agencies"_ ([scrunch.com](https://scrunch.com)).

The ICP is enterprise marketing teams and agencies. Pricing starts at $300/mo for the Starter tier (3 seats, 350 custom prompts, 5 page audits) and goes to $500/mo for Growth, with Enterprise pricing on request.

## Feature-by-feature, observed

| Capability | Scrunch | AgentSite |
| --- | --- | --- |
| AI engines polled for mentions | 8 (ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta AI, Copilot) | 2 on paid (ChatGPT, Claude); 1 on free |
| AI bot traffic dashboard | Yes (via CDN integration: Akamai / Cloudflare / Vercel) | Yes (via install snippet at customer origin) |
| Auto-detected competitor benchmark | Yes | No (you name the competitors) |
| Share-of-voice + sentiment scoring | Yes | No |
| AI-optimized parallel content delivery | Yes (AXP — UA-branched at the edge) | No (we serve same DOM to humans and bots) |
| Install requires CDN tier | Yes — Akamai, Cloudflare, or Vercel only | No — Nginx, Express, Express-Sidecar, Edge, or framework SDK |
| Same DOM served to humans and bots | No | Yes |
| Self-serve checkout | No (every tier requires a sales call) | Yes — $29/mo at first tier |
| Customer logo proof | 500+ companies, named brands | Pre-revenue (dogfood proof: every site we own) |
| Entry price | $300/mo | $29/mo |
| Backed by | Sitecore (post-acquisition, 2026) | Bootstrapped |

## The philosophy difference

For Scrunch, the load-bearing assumption is that AI bots should see a different, AI-optimized version of your site than humans see, and the right place to enforce that is at the CDN edge. The AXP marketing copy is direct about it: _"Agent Experience Platform (AXP) detects AI agents at the edge and serves them AI optimized content—all without disrupting the human experience"_ ([scrunch.com/platform/agent-experience](https://scrunch.com/platform/agent-experience/)). That architectural choice lets them ship deep retrieval optimizations, including token-light rewrites and structured-data injection, that an in-page snippet couldn't match. The cost is a CDN-tier install (Akamai, Cloudflare, or Vercel only) and the philosophical commitment that bots and humans see different bytes — historically a posture Google has flagged as cloaking in adjacent contexts. Post-Sitecore, the natural buyer is a mid-market or enterprise marketing team already in the Sitecore stack.

AgentSite picks the opposite assumption: bots and humans should see exactly the same DOM. Our middleware renders the customer's SPA once per route and injects markdown, schema, llms.txt, and well-known endpoints into the served HTML for every visitor. That trades depth-of-optimization for honesty — there is no parallel cloaked site to maintain, no UA-branching to defend, and no CDN-tier dependency. It also keeps the install pattern wide: Nginx, Express, Express-Sidecar, Edge, and a streaming-SSR SDK ship today. The buyer is a developer, indie SaaS founder, or growth-engineer who wants $29/mo self-serve over a sales call and prefers an install that drops into the stack they already have.

## When to pick Scrunch, when to pick AgentSite

**Pick Scrunch if:**

-   You run on Akamai, Cloudflare, or Vercel (or you're already a Sitecore customer)
-   Your buyer is a marketing CMO or VP Growth with enterprise procurement
-   You need 8+ engines polled with hundreds of prompts and persona-segmented prompt sets
-   You want share-of-voice + sentiment dashboards as a primary deliverable
-   You're comfortable with a $300+/mo floor and a sales call to start

**Pick AgentSite if:**

-   You run on Nginx, Express, Render, Railway, raw VPS, or a framework SSR SDK
-   You want $29/mo self-serve, no demo call to start
-   You want bots and humans to see the same DOM (no cloaking-risk posture)
-   You care about generated FAQ + agent-experience pages on your own origin
-   You'd rather optimize the actual site than maintain a parallel one

Compare against [Profound](/agent/vs-profound), [Otterly](/agent/vs-otterly), or [Prerender.io](/agent/vs-prerender) for adjacent positioning — or [see how we measure agent experience on your site](/score).